Founded in 2000 and based in Treviso (Italy), UbiEst SpA provides location based solutions via Internet and Mobile connections for Business and Consumer markets. UbiEst holds a strong leadership in Italian B2B market of Location Based Services and is among NAVTEQ's main EMEA partners.

The company has developed its own mapping technology in order to provide state of the art and highly performing Internet and mobile solutions, available for in-house or SaaS (Software as a Service) and provides provides the location technology, the expertise and the infrastructure to develop new value added location based services for business and consumer markets.

Currently the company provides a suite of mobile location based products for fleet management, personal security, off board navigation and workforce management. Significant customers include Fiat, Trenitalia, Vodafone Italy, Ferrari, Enel, Telecom Italia, etc.

Ubiest and Aepona have signed a partner agreement under which UbiEst will provide its leading suite of location-based applications for Aepona to integrate with its award-winning Universal Service Platform and take to its mobile operator customers.

UbiEst's location-based services form a significant part of Aepona's Family Bundle service offering, launched at Mobile World Congress in Barcelona, February 2009.

"We are very pleased to have UbiEst as a partner for location based applications", said Al Snyder, CEO of Aepona. "They have proven sector knowledge and the ambition to support Aepona in our mission to help telecom operators be more competitive in the new Web 2.0/Telco 2.0 market. With this combined application and platform solution, Aepona is providing a clear route to market for an application provider, as well as a helping to jump-start the commercialisation of a NaaS business model for our operator customers."

UbiEst also provides MapBroker Infomobility Platform, an application framework of functional components, modular services and ready-to-use applications enabling an integrated approach to the development, implementation and delivery of Location-Based Information across a wide range of mobility services.

UbiEst's strategic alliance with NAVTEQ ensures their products have the best cartographic support worldwide.

"The UbiSafe application has been rewarded by NAVTEQ, Nokia and Blackberry for best consumer application. By using the Aepona Telecom Web Services APIs we could very quickly improve and add new features into our application. Things like network based location, call control and audio call have really improved the application for the end-user. We also are pleased that Aepona selected us for their Family Bundle solution and the tools and support they provided have been excellent for us. We think that that this service demonstrates how all parties in the value chain can gain, from the end-user to the Telco." said Nicola De Mattia, CEO of UbiEst.