Press release

Vignette Chooses Valista’s Automated Digital Commerce Engine to Form Key Component of Its Digital Services Hub

First Unified Digital Commerce Solution to provide the framework for managing and delivering rich media assets over any channel

DUBLIN, IRELAND and SAN MATEO, Calif — 5th February 2007– Valista (www.valista.com), the leading provider of merchandizing, payments, settlement solutions and managed services, today announced that Vignette has chosen its Digital Commerce Engine as a key component of Vignette’s Digital Services Hub Solution, which provides organizations with a unified solution to manage and deliver revenue-generating content to any web-enabled device and provides tracking and analysis to ensure content reaches the intended audience with the desired effect. Valista brings automation across all parties engaged in the commerce business process through merchandizing, payments and settlement. In doing so, Valista streamlines the entire commerce process thus rapidly improving the time to market of new services, reducing the associated costs and improving the customer experience. (See separate press release – “Vignette Launches Digital Services Hub Solution”.)

The Vignette Digital Services Hub is a single unified framework for managing and delivering all types of digital objects, media content, services and applications to mobile devices, set-top-boxes, the Web, and other established delivery systems. Digital Services Hub combines Vignette’s Next Generation Web solution with other industry-leading partners, for customers serving rich digital content to multiple devices, where content is the product.

In bringing the Vignette Digital Services Hub solution to market, Valista joins with industry leaders including: Vignette, a Next-Generation Web solutions provider; Volantis, a provider of mobile device rendering and recognition software; Sun Microsystems, a leading global provider of hardware, software and services; and SafeNet, a specialist in digital rights management. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated content such as movies, video, IPTV and advertisements to attract and retain customers.

To bring the solution to market, the go-to-market partners are working with global and local systems integrators including Diagonal, DPCI, Hyperlink, iFactory, Informatica El Corte Ingles, ioko, Sapient, Stefanini, Tata Consultancy Services, Tallence and Virtusa.

“In the digital content market, the difficulty of integrating content platforms with billing and care support systems has impeded communications, media and entertainment companies’ opportunity to generate new revenue,” said Larry Goldman, co-founder and senior analyst, OSS Observer. “Valista’s work with Vignette in the Digital Services Hub provides a solution that reduces that difficulty and the associated risks. This allows customers to get products to market and generate revenue faster, which gives a competitive advantage.”

Vignette’s Digital Services Hub combines Valista’s automated digital commerce suite of merchandizing, payments and settlement solutions with Vignette’s Next Generation Web solution and other industry-leading partners to provide a single, flexible application for on-boarding, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. It is a unique, multi-channel proposition, bringing together a group of individual market leaders to provide a best-in-class solution, which enables telecommunications and media companies to manage the creation, provisioning, merchandizing, payment and settlement of multimedia content. This will make the delivery of content much more effective and efficient, as it will remove operational silos, enabling content to be distributed via multiple channels.

The Valista Plus™ solutions suite will be integrated with technologies from Vignette and other go-to-market partners as required to form a complete digital commerce suite. Valista Plus supports the end-to-end business processes in the digital commerce value chain including multi-channel ordering, merchandizing, authentication, payments, settlement, delivery, and post-purchase care. Valista‘s solutions support multiple access channels and payment models including integration with billing and prepay systems, credit card and banking networks, stored value, person-to-person (P2P) and proximity payments.

The platform will help reduce content delivery costs and makes it much easier for companies to identify consumer demands and trends through reporting and analytical tools. This will enable them to respond to market trends faster and offer compelling new content at an earlier stage. By providing insight into content consumption and having the opportunity to market and charge for targeted personalized content, companies can increase revenues through up-selling and by offering service bundles.

“Until now, companies looking to take advantage of emerging convergence technologies to create and deliver multimedia content to customers have done so in a piecemeal fashion and crucially, have not been able to use their existing website infrastructures,” said Raomal Perera, Founder and Executive Chairman of Valista. “The Vignette Digital Services Hub, which utilizes Valista’s merchandizing, payments and settlement solutions, will allow the transformation of multimedia content so that it can be managed, marketed, paid for and distributed via multiple channels to devices such as PC, digital set-top boxes, mobile phones and other portable devices. The end-to-end solution covers the entire commerce value chain from portal creation, personalization and content management to merchandizing, payments, revenue settlement and post purchase care.”

“Consumers are increasingly turning to mobile applications, IPTV and other Web-enabled channels for engaging, interactive content,” said Leo Brunnick, senior vice president of Products and Marketing, Vignette. “Valista’s technology is a key component of the Vignette Digital Services Hub because it enables content providers to leverage payment and merchandizing options within all digital distribution channels.”

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About Valista® Ltd.
Valista accelerates the growth of digital commerce with comprehensive merchandizing, payments and settlement solutions. In addition to a licensed software option, Valista offers a managed service providing end-to-end payment processing, merchandizing and revenue settlement. The Valista Plus™ suite of solutions enables Telecommunication, Internet and Content Providers, Media, Entertainment and Brand Companies to support the entire commerce ecosystem including end-to-end transaction management; advanced settlement; multi-merchant bundling, discounting and promotions.

Valista’s technology and services has been proven globally with innovators including: AOL, Cricket, Vodafone, NTT DoCoMo, France Telecom's w-HA, Orange; 3, mBlox, Hong Kong CSL, Hutch Sri Lanka, Mobilink, and GTECH.

Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’ ‘payments software enabling the purchase of premium services™, ‘PaymentsPlus’, ‘OffersPlus’, ‘SettlementPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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