Press release

Valista Selected as a 2005 Red Herring Top 100 Company

Editors Name Valista an Innovative Technology Company for the
Second Consecutive Year

DUBLIN, Ireland and SAN MATEO, Calif., USA, April 12th, 2005

Valista, the leading provider of payments and offer management software enabling the purchase of premium services, announced today that the editors of Red Herring magazine, the leading magazine of business technology and innovation, have selected Valista as one of the top 100 private companies for 2005. This is the second year that Valista has been honored with this award. The company also made the Red Herring Prestigious list in 2004.

The 100 winners were unveiled today at the Venture Market Europe 2005 conference, April 12-14, 2005 in London. Dedicated to celebrating the most cutting-edge private companies, this three-day conference will feature keynote speeches, lively dialogue and presentations by the CEOs of the Red Herring 100 Europe private companies. The Red Herring editorial team rigorously evaluated companies submitted for the following characteristics: Technology, Financing, Marketing, Sales, Service, Leadership, and Business Strategy.

“The quantity and depth of submissions for the list of the Red Herring 100 Europe shows that imagination and creativity are alive and well in the global world of technology,” said Joel Dreyfuss, editor-in-chief of Red Herring,

"To be recognized as a Red Herring Top 100 Company for the second consecutive year is a tremendous honor,” said Raomal Perera, chief executive officer, Valista. “Red Herring is the premier magazine for technology executives and. this recognition further validates our global presence and market leadership in both multi-channel payment and offer management technology”

The Red Herring 100 recognizes companies whose services, business models and products define business innovation. It represents leaders of tomorrow in more than a dozen sectors, including software, biotechnology, wireless, communications services, and business and financial services. In its tenth year, the Red Herring 100 has become the most sought-after list of its kind. The list available on Red Herring's website www.redherring.com, includes highly relevant information including information on the Top 100 companies’ strategy, execution, products and services, brand, finances and competition. For more information, please visit http://www.redherring.com/eventsRH100.aspx

Notes:
For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

About Valista.
Valista is the leading provider of multi-channel payments and offer management software for the purchase of premium services over web and mobile channels. The combined subscriber base with access to the Valista product suite exceeds 150 million users with over 1000 merchants utilizing the company’s merchant integration technology. Valista’s products support the entire commerce ecosystem and cover the end-to-end business processes including multi-channel ordering, authentication, payment, settlement, service delivery, and post-purchase care. Key customers: AOL, Vodafone UK, France Telecom's w-HA, Orange, Wanadoo, Tiscali, T-Online and VirginMega.fr (France), NTT DoCoMo, 3 (eight countries) and GTECH. Valista was formed from the merger of Network365 and iPIN in November 2003.

Valista won ‘Best Wireless Application Developer’ at the GSM Association Awards 2004 and has been chosen by both Red Herring and Tornado Insider as one of the Top 100 global companies.

Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’ payments software enabling the purchase of premium services™’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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