Press release

Valista^® chosen as one of On Hollywood’s Top 100 Global Companies

On Hollywood chooses the Best Performing Companies of 2006 from Over 1000 Digital Media and Entertainment Companies Nominated

Dublin, Ireland and San Mateo, CA, USA – March 14th, 2006 – Valista (www.valista.com), the leading provider of multi-channel payments and merchandizing software, has been selected as a winner in AlwaysOn’s On Hollywood Top 100 Innovators award as a recognized leader in emerging technology.

Valista and the OnHollywood 100 will be honored at the OnHollywood executive summit May 2-4 at The Roosevelt Hotel in Hollywood, California. The summit will focus on the challenges, opportunities and business models of the digital era, showcasing top innovative private companies that are revolutionizing the way media and entertainment is created, distributed and consumed.

The OnHollywood 100 is an annual power list of top digital and entertainment companies. The 100 companies are evaluated against the following five criteria: innovation, market potential, customer adoption, media buzz and investor value creation. The OnHollywood 100 was selected from over a 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts. The 100 winners consist of private companies at all stages of development, from early to late stage.

“We scoured hundreds of applications we received to vote on the top emerging private technology companies,” said Tony Perkins, founder and editor of AlwaysOn. “Selected are the companies we think are demonstrating significant market traction or pursuing game-changing technology. We expect these organizations to have a big impact for both Hollywood and Silicon Valley.”

Raomal Perera, CEO, Valista said; “We are delighted to have been recognised by OnHollywood as being at the vanguard of global technology companies. Over 150 million subscribers worldwide have access to the Valista product suite and we are processing over 30 million payment transactions per month. We are fast becoming the wireless payments and premium content software of choice for leading companies around the world. Current customers include AOL, Vodafone UK, France Telecom’s w-HA, Orange, NTT DoCoMo and 3. Our products truly are changing the way we enjoy life around the world.”

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn website.

For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

About Valista®
Valista is a global leader in the provision of multi-channel payments and merchandizing software, accelerating digital content and premium services adoption for on-portal (walled-garden) and more open ecosystems (off-portal). The company enables telcos and cable operators, ISPs and portals to create new relationships with customers by facilitating a wider choice of purchase and payment options. The company’s products support the entire commerce ecosystem and include micro and macro-payments; advanced settlement; multi-merchant bundling; discounting; promotions; loyalty programs; and cash-based top-up. Valista’s technology has been proven in real-world implementations with leading innovators such as: AOL; Vodafone; NTT DoCoMo; France Telecom's w-HA; 3; GTECH, Hutch Sri Lanka and Hong Kong CSL

About OnHollywood 2006: May 2-4 @ The Roosevelt Hotel, Hollywood
OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The two-and-a-half-day event borrows on the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco, and consumer electronics executives, venture capitalists, and media. OnHollywood delves into the challenges, opportunities, and business models of the digital era, and showcases the most innovative private companies that are revolutionizing the way media and entertainment is created, distributed, and consumed.

About AlwaysOn Network
AlwaysOn is transforming the communication business with its online blogging network for technology, media and entertainment insiders, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn (www.alwayson-network.com) was launched in 2003. Today, AO’s annual Summit @ Stanford and OnHollywood events, print “blogozine” and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.

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Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’ ‘payments software enabling the purchase of premium services™’ ‘PaymentsPlus’, ‘OffersPlus’, ‘TopupPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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