Press release

Valista VP to Speak at 2007 Off-Deck Mobile Content & Search

Industry Veteran Craig McDonald to Share Insight on Billing, Payments and Merchandizing Options

DUBLIN, IRELAND and San MATEO, Calif. – June 18th 2007 – Valista (www.valista.com), the leading provider of merchandizing, payments and settlement solutions accelerating and automating digital commerce, today announced that the company’s Vice President of North American Sales and Business Development, Craig McDonald, will speak at the Off-Deck Mobile Content & Search conference in New York City. McDonald will join a panel of key speakers on the subject of “Examining the Pros and Cons of the Different Payment Options” in the Successful Billing & DRM Solutions track on June 27 from 12:10-12:50 p.m. on day two of the conference.

“The off-deck market in the U.S. has shown rapid growth over the last couple of years, driven in part by the continued emergence of large media brands and availability of next-generation content to consumers,” said Craig McDonald, vice president of North American sales and business development at Valista. “In order for operators and content providers to continue to take advantage of revenue opportunities that exist in this market, a flexible payments and settlement solution needs to be in place. I look forward to participating on the Successful Billing & DRM Solutions track and interacting with fellow leaders in the billing and payments area.”

Other speakers on the same panel include Leslie Poole, CEO of Javien and Dan Page, manager of content development at Rogers Wireless.

The Off-Deck Mobile Content & Search conference is hosted and managed by Informa Telecoms and Media, the leading provider of business intelligence to global telecoms and media markets. Discussions will focus on how operators and content providers can collaborate to monetize on next-generation content services, including off-deck TV and video. This year’s event has expanded to include speakers not only from the mobile industry, but also from media brands, advertising agencies and search engines.

Valista will also exhibit at the Off-Deck Mobile & Search conference at the Hilton Times Square in New York City on June 26 and 27, 2007. For more information, visit http://www.informatm.com/offdeckny.

Notes:
For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

Sylvie Tongco,
Reichert Communications for Valista
Tel: +415 296 5132 or sylvie@reichertcom.com

About Valista® Ltd.
Valista is a global leader in the provision of multi-channel merchandizing, payments and settlement solutions, accelerating and automating digital commerce. It provides a unique suite of solutions that supports the digital lifestyle by ensuring that consumers can purchase and pay for content over any channel, using any payment instrument. The company enables mobile, broadband and cable operators, ISPs, aggregators, games vendors, broadcasters, production companies and brands to support the entire commerce ecosystem including end-to-end transaction management, merchandizing and advanced settlement. Valista offers a wide range of implementation options, deploying best of breed application software, assisting with analysis, design and integration or delivering a complete managed service.

Valista’s technology has been proven across the globe in real world implementations by leading innovators such as America Online, Cricket, Vodafone, NTT DoCoMo, France Telecom's w-HA, Orange, 3, mBlox, Hong Kong CSL, Orascom/Mobilink and GTECH. For more information, please visit: www.valista.com.

Valista, ‘accelerating commerce’, ‘new ways to purchase with multiple ways to pay’, ‘payments software enabling the purchase of premium services’, ‘Valista Plus’, PaymentsPlus’, ‘OffersPlus’, ‘SettlementPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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