Press release

Motricity and Valista Form Strategic Partnership to Offer the First Complete Mobile Retail Platform

Mobile Industry Leaders Join Forces to
Accelerate the Adoption of Digital Content and Services

CTIA Wireless IT& Entertainment, San Francisco, Calif., Sept 28th, 2005 – Valista, the premier provider of multi-channel payments and offer management software, and Motricity, the leading global provider of mobile content and solutions, today announced a strategic partnership to jointly offer the first mobile retail solution that addresses the entire value chain including offer management, content delivery, payment processing, multi-party settlement, post-purchase care, and mobile community building. The combined offering will enable mobile operators to more easily drive new revenue streams from premium services, attract new subscribers, and increase the Average Revenue Per User (ARPU).

Combining Valista’s high and low-value payments (PaymentsPlus) solution and the company’s sophisticated content packaging and promotions technology (OffersPlus) with Motricity’s proven Fuel^® mobile content delivery platform, will result in an industry-leading mobile retail solution with unprecedented capabilities in content qualification, personalization, merchandizing, discounting and payment management. Working together, Valista and Motricity can power a richer set of content and m-commerce strategies, including full support for off-net purchases and MVNOs. This partnership enables both companies to jointly provide wireless operators, content providers, media companies, portals, and other partners with innovative and scalable mobile content solutions, delivering highly compelling user experiences in ways that build customer satisfaction and brand loyalty.

“The Valista and Motricity partnership creates the ideal business model,” said Paul Hughes, vice president, Communication Software Strategies at Yankee Group. “Operators want a delivery and revenue engine that handles all of the complexities of offers, payments, settlement, content management and delivery, and customer analytics. Combining Valista’s payment and offer management technology with Motricity’s content management and analytics capabilities is the closest we’ve seen to a Content Clearinghouse model, which is the direction we expect the market to move.”

Ryan Wuerch, chairman & CEO of Motricity said, “We chose Valista’s technology because of the depth and breadth of their deployment experience worldwide and their payments expertise gained by working with key companies worldwide, such as France Telecom w-HA, Orange, AOL, Vodafone and NTT DoCoMo. Offering new ways to deliver and purchase content and multiple ways to pay will generate additional revenues for mobile operators and media companies globally. We look forward to developing our working relationship with Valista as we continue to broaden our offerings to meet market requirements.”

Raomal Perera, CEO of Valista said, “Valista’s mission is to advance emerging commerce by designing, constructing and delivering open and scalable software that helps accelerate the rapidly emerging business of premium services. This very exciting global agreement with Motricity will propel Valista’s technology into new markets with top-tier operators and enterprises as we create new business opportunities together.”

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About Motricity
As the world's leading mobile content and solutions provider, Motricity’s technology and solutions enable consumers to receive the right mobile content, at the right time, everytime. By offering technology and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers more profitable mobile content offerings for partners such as Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, palmOne and a network of consumer websites, including eReader.com and PalmGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Francisco. For more information, please visit www.motricity.com.

About Valista.
Valista is the leading provider of multi-channel payments and offer management software for the purchase of premium services over web and mobile channels. The combined subscriber base with access to the Valista product suite exceeds 150 million users with over 2000 merchants utilizing the company’s merchant integration technology. Valista’s products support the entire commerce ecosystem and cover the end-to-end business processes including multi-channel ordering, authentication, payment, settlement, service delivery, and post-purchase care. Key customers: AOL, Vodafone UK, France Telecom's w-HA, Orange and Wanadoo, Tiscali, T-Online and VirginMega.fr (France), NTT DoCoMo, 3 (eight countries) and GTECH. Valista was formed from the merger of Network365 and iPIN in November 2003.

Valista won ‘Best Wireless Application Developer’ at the GSM Association Awards 2004 and has been chosen by both Red Herring and Tornado Insider as one of the Top 100 global companies for 2005.

Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’ payments software enabling the purchase of premium services™’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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