Press release

mBlox Chooses ValistaPlus™ Payments to Support PayforIt Accredited Mobile Billing Services

New Billing System Provides a Consistent and User Friendly Payment Experience Helping to Fuel the Growth of Mobile Content

DUBLIN, IRELAND and SAN MATEO, Calif — February 12, 2008 –Valista, the leading provider of multi-channel digital commerce solutions and managed services, today announced that mBlox, the world’s largest mobile transaction network, will use ValistaPlus™ Payments globally to support mBlox’s WAP billing system. Valista’s payments platform will support mBlox’s PayforIt accreditation in the United Kingdom, ensuring that consumers’ payment experience is consistent, transparent and user-friendly, promoting a trustworthy environment when making one-off payments or establishing subscription services via their phone. (See separate mBlox press release: “mBlox Launches Global WAP Billing Platform” – 02.12.08 for additional information)

As more consumers use their mobile phones to purchase goods and services increasing transaction numbers, more sophisticated systems are required for customer care and transaction processing. The ValistaPlus Payments system augments mBlox’s existing billing platform with a direct-to-bill charging service, creating a robust and secure billing system. With ValistaPlus Payments, merchants are able to optimize revenues through transaction transparency and provide appropriate security and fraud protection.

The mBlox platform with the addition of the ValistaPlus payments platform is PayforIt accredited and provides a standard for payment clarity, reliability and traceability, which ensures that consumers know exactly what they are paying for prior to the purchase.  The mBlox platform also provides access to cross carrier Adult Verification (AV), which supports the verification of a subscriber’s age to allow blocking of inappropriate content.

“While the market has understood that end-to-end transaction reliability and visibility is a critical component for customer care and satisfaction, operators are becoming more stringent regarding the delivery and billing of mobile content and services, requiring greater transparency and robust transaction processing,” said Fran Heeran, chief technology officer of Valista. “mBlox recognizes the needs of operators and content providers and we are proud to be their chosen payment system as they expand their WAP billing platform on a global scale.”

Notes:
For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

About Valista® Ltd.

Valista accelerates the growth of digital commerce with multi-channel merchandizing, payments and settlement solutions. The company enables mobile, broadband and cable operators, and media and entertainment companies to support the entire commerce ecosystem including end-to-end transaction management; advanced settlement; discounting, promotions and loyalty programs with a choice of software or managed services.

Valista specializes in managed services which enable operators to expand their markets and customize their offerings in a timely and cost efficient manner utilizing Valista’s best of breed application ValistaPlus™ software platform.

Key customers include:
America Online, Cricket, Vodafone, NTT DoCoMo, France Telecom’s w-HA, Orange, 3, mBlox, and Orascom/Mobilink.

Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’, ‘payments software enabling the purchase of premium services™’, ‘ValistaPlus’, ‘PaymentsPlus’, ‘OffersPlus’, ‘SettlementPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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