Press release

Three Quarters of Global Respondents would Choose Managed Payment Service for their Off-Deck Content Business

Maintaining Core Focus Top Reason for Choosing Managed Payment Service

DUBLIN, IRELAND and and SAN MATEO, Calif. – September 12^th, 2007 – Valista, the leading provider of merchandizing, payments and settlement solutions accelerating and automating digital commerce, today announced the results of a global survey on the topics of off-deck content and managed payments services. 

The survey indicated that 79% of participants considered off-deck content as a means to generate new revenue and increase ARPU.  Furthermore, 75% would consider using a managed payments service for their company’s off-deck mobile content offerings.

The most important reason to use a managed payments service varied, with 32% stating the main reason was to maintain core focus followed closely by 29% utilizing a managed payments service to reduce costs.  For 26% of respondents, the most important reason was to utilize the variety of payment options available through a managed payment service, while 13% said the ability to utilize another company’s payment expertise was most important.  Managed service adoption drivers varied based on regional preferences, with participants from Europe and Asia indicating core focus and cost reduction as key reasons for choosing a managed payment service. In contrast, North American respondents stated the need for variety of payment offerings and payment expertise as the main motives for using a managed payment service; a possible confirmation of the more recent growth of the off-deck market in North America.

“The survey confirms what we are seeing in the market.  With the growth of off-deck content, operators are looking at alternative ways to meet consumer demand and increase revenue while maintaining their core focus and reducing costs.  Operators understand that a managed payment service can meet their business needs,” said Raomal Perera, Founder and Executive Chairman of Valista. 

Valista’s Director of Product Management, Mark Denton, will speak at the Managed Services for Telecom Conference in London, UK on the topic of “Utilizing Managed Services to Meet Consumer Demand for Off-Deck Content” today, September 12, at 3:40pm.  The event will be held at the BSG House, City Road, London. 

“I look forward to providing key insight into the benefits of a managed payment service and sharing Valista’s experience with customers to leading executives from the telecommunications industry,” said Mark Denton, Director of Product Management. 

Mark will address how managed payment services can offer flexible, secure access to premium off-deck content in a scalable manner to support future evolution while eliminating revenue leakage and increasing customer loyalty through full transaction traceability and visibility.

Notes to editors:
For more information, please contact:

Valista®
Jennifer Cakir
Marketing Manager
Tel: +353-1-276-4511
Fax: +353-1-276-4533
Email: marketing@valista.com

About Valista® Ltd.
Valista is a global leader in the provision of multi-channel merchandizing, payments and settlement solutions, accelerating and automating digital commerce. It provides a unique suite of solutions accelerating the adoption of digital content and enables the digital lifestyle by ensuring that consumers can purchase and pay for content over any channel, using any payment instrument.

Valista understands the requirements of the evolving digital content marketplace enabling increased brand awareness, customer satisfaction and incremental revenue streams for its customers.  The company enables mobile, broadband and cable operators, ISPs, aggregators, games vendors, broadcasters, production companies and brands to support the entire commerce ecosystem including end-to-end transaction management, multiple payment options; advanced settlement; subscriptions, bundling, discounting, promotions and loyalty programs. Valista offers a wide range of implementation options, deploying best of breed application software, assisting with analysis, design and integration or delivering a complete managed service.

Valista, ‘accelerating commerce’, ‘new ways to purchase with multiple ways to pay’, ‘payments software enabling the purchase of premium services’, ‘Valista Plus’, PaymentsPlus’, ‘OffersPlus’, ‘SettlementPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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