Press release

Valista Appoints Industry Leader with over 40 Years Experience as New Chief Executive Officer

John Lowry Brings Strong Leadership and Experience as Valista Continues to Grow the Business, Targeting Mobile, Broadband and Cable Operators

DUBLIN, IRELAND and San MATEO, Calif. – June 28th 2007 – Valista (www.valista.com), the leading provider of merchandizing, payments, settlement solutions and managed services, today announced the appointment of industry veteran, John Lowry as its new Chief Executive Officer replacing Arlene Adams who has decided to leave Valista for personal reasons. Raomal Perera, who founded Valista in 1999, will remain as Executive Chairman and will continue to play an active, day-to-day role in the strategic direction of the Company.

John Lowry has had a 43-year career in the IT, Communications and related technology industries. For 25 years, he worked for and was trained by many of the world's premier companies, including General Electric Company, ICI, Ford Motor Company, IBM, Unilever, Thorn EMI, and Andersen Consulting (Accenture). Following this career with premier companies, he has spent 18 years in the start-up, restructuring, refinancing, merger and acquisition of technology businesses with turnovers from £2 million to £250 million in Europe and the USA acting as Chief Executive, Executive Chairman or Chief Restructuring Officer.

Raomal Perera, Executive Chairman of Valista said, “The market for our technologies is growing and expanding rapidly with significant opportunities in sectors such as mobile, broadband and cable. It is timely for us to appoint John Lowry who has such a wealth of experience in leading companies by capitalizing on emerging market opportunities. We believe that John’s proven track record in helping companies to grow at a rapid pace will prove to be a tremendous asset for Valista. His strong track record, experience and commitment to making this a success, point to a very bright and profitable future for Valista.”

Commenting on his appointment, John Lowry said, “I am delighted to be appointed CEO of Valista, a company which has achieved enormous success and is a recognized leader in the digital commerce market. My ambition for Valista is to build on the success achieved in the mobile and broadband operator markets to become a significant player in digital commerce. I will do this by expanding Valista’s market share with extended commerce offerings and entry into new markets around the world.”

“Valista has a history of successful delivery with major global brands including NTT DoCoMo, America Online, Cricket Communications, Vodafone UK, France Telecom’s w-HA and Orange,” said Mr. Lowry. “The technology is industry recognized with best-of-breed products in payments, merchandizing & settlement. I am very excited about this opportunity and feel that I can propel the company into the next stage of growth with strong sales, a lower cost base and ultimately increased revenue and profitability.”

Notes:
For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

About Valista® Ltd.
Valista is a global leader in the provision of multi-channel merchandizing, payments and settlement solutions, accelerating and automating digital commerce. It provides a unique suite of solutions accelerating the adoption of digital content and enables the digital lifestyle by ensuring that consumers can purchase and pay for content over any channel, using any payment instrument.

Valista understands the requirements of the evolving digital content marketplace enabling increased brand awareness, customer satisfaction and incremental revenue streams for its customers. The company enables mobile, broadband and cable operators, ISPs, aggregators, media and entertainment companies to support the entire commerce ecosystem including end-to-end transaction management, multiple payment options; advanced settlement; subscriptions, bundling, discounting, promotions and loyalty programs. Valista offers a wide range of implementation options, deploying best of breed application software, assisting with analysis, design and integration or delivering a complete managed service.

Valista’s commerce solutions and managed services have been proven across the globe in real world implementations by leading innovators such as America Online, Cricket, Vodafone UK, NTT DoCoMo, France Telecom's w-HA, Orange, 3; mBlox, Hong Kong CSL and GTECH. For more information, please visit: www.valista.com

Valista, ‘accelerating commerce’, ‘new ways to purchase with multiple ways to pay’, ‘payments software enabling the purchase of premium services’, ‘Valista Plus’, PaymentsPlus’, ‘OffersPlus’, ‘SettlementPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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