Press release

Valista Scoops Digital Media Innovation Award

Dublin, Ireland and San Mateo, CA, USA – February 3rd, 2005

Valista, the leading provider of payments software enabling the purchase of premium services over web and mobile channels, won the Digital Media Innovation B2B (Business to Business) Award at a gala reception in Dublin last night.

The Award was presented to Valista for OffersPlus, its end-to-end solution which enables companies to create packaged bundles of services or promotional offerings to a wider customer base by supporting various access channels, payment methods and multiple ways to buy digital goods and services. Valista OffersPlus is unique in that it enables portal operators to create multi-provider bundles of services which are bundled and presented to the user with one checkout price. OffersPlus is already in use by America Online to create and manage premium services for their millions of subscribers.

The primary objective of the Digital Media Awards, which are hosted by Digital Media Ireland, is to showcase the greatest achievements in the emerging digital media industry in Ireland and create a platform for companies to show their achievements on a national stage and in a global environment and identify the innovators in the industry.

Evanna Kearins, Director, Marketing Communications said:“We are delighted to win this Award which recognizes the innovation which Valista is bringing to the mobile payments and premium services market. It is through the development of products such as OffersPlus that companies can deliver revenue generating offerings which meet the demands of consumers. Ultimately it is this innovation which will drive the market forward.”

Finalists in the Digital Media Innovation B2B Award were the Revenue Commissioners, Bord Iascaigh Mara, Image Synthesis Group TCD and Textus.

Notes:
For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

About Valista
Valista is the global leader in multi-channel payments and multi-merchant offer management software. The company enables wireless and fixed line operators, ISPs, portals and enterprises to create new relationships with customers by facilitating new ways to purchase and multiple payment choices for digital content, goods and services. Valista provides the industry’s only multi-merchant bundling and promotion solution that enables the purchase of premium services over web and mobile devices. The company’s product portfolio supports the entire commerce ecosystem and includes micro and macro-payments; multi-merchant bundling and promotions; cash based top-up; user profile management and cash replacement.

Valista’s technology has been proven in real-world implementations across four continents, with customers collectively recording over 1 billion transactions in 2004. Valista’s customers include: America Online, Vodafone UK, France Telecom's w-HA, Orange, Wanadoo, Tiscali, T-Online (France), NTT DoCoMo, 3 (eight countries), Hong Kong CSL and GTECH.

Valista won ‘Best Wireless Application Developer’ at the GSM Association Awards 2004, was chosen as one of Red Herring’s and Tornado Insider’s Top 100 global companies for 2004.

Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’ , ‘payments software enabling the purchase of premium services™’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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