Press release

Valista Launches Campaign Analytics to Help Operators Predict the Success of Mobile Marketing Campaign

New Module Provides Mobile Operators with Insight into Traffic Levels, Network Capacity and Potential Revenue for Future Campaigns

DUBLIN, IRELAND and SAN MATEO, Calif — March 10, 2008 –Valista, the leading provider of digital commerce software and managed services, today announced the addition of a comprehensive Campaign Analytics module to its Operator Payments Service. This new module enables operators to more accurately determine individual mobile campaign effectiveness, analyze trends, project revenue and plan network capacity when approving and provisioning new campaigns.

Part of Valista’s Operator Payments Service, the Campaign Analytics module allows mobile operators to predict specific metrics of campaigns based on partner performance history, related popularity of similar campaigns and other trends. This enables operators to better determine which campaigns may be successful and plan performance from both a revenue and network traffic perspective.

“As the market for digital content and services grows, it is critical that mobile operators have greater insight into their partners’ campaigns,” said Fran Heeran, Chief Technical Officer at Valista. “With Valista’s Campaign Analytics module, operators can more effectively manage their partners and associated campaigns while also promoting those campaigns and partners which perform the best whilst understanding and planning network requirements.”

Valista’s Operator Payments Service acts as a bridge between external merchants and the internal operator’s billing infrastructure. It is a hosted model run as a managed service, with European and U.S.-based secure data centers providing 24X7access to support personnel. The service provides support for single and recurring charges such as subscription services and can enable operators to easily restrict access based on the user’s profile, manage subscription licenses enabling recurring charge management, control user opt-in/out and provide notifications. Valista’s Payments Service controls access to the billing infrastructure with transactional standards-based APIs. The service prevents revenue leakage with real-time authentication and authorization, refund management and integration to financial systems. It also provides comprehensive settlement and reconciliation services allowing automated, accurate settlement calculations with all partners and supports refunds and reversals automatically reflected in settlement statements.

Notes:
For more information, please contact:

Valista®
Evanna Kearins
Director, Marketing.
Email: marketing@valista.com

About Valista® Ltd.

Valista accelerates the growth of digital commerce with multi-channel merchandizing, payments and settlement solutions. The company enables mobile, broadband and cable operators, and media and entertainment companies to support the entire commerce ecosystem including end-to-end transaction management; advanced settlement; discounting, promotions and loyalty programs with a choice of software or managed services.

Valista specializes in managed services which enable operators to expand their markets and customize their offerings in a timely and cost efficient manner utilizing Valista’s best of breed application ValistaPlus™ software platform.

Key customers include:
America Online, Cricket, Vodafone, NTT DoCoMo, France Telecom’s w-HA, Orange, 3, mBlox, and Orascom/Mobilink.

Valista® and ‘accelerating commerce™’ and ‘new ways to purchase with multiple ways to pay™’, ‘payments software enabling the purchase of premium services™’, ‘ValistaPlus’, ‘PaymentsPlus’, ‘OffersPlus’, ‘SettlementPlus’ are registered trademarks and trademarks of Valista Limited. All other trademarks and registered trademarks referenced in this document are the property of their respective owners.

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