aepona.com

Aepona Announces Completion of Strategic Investment by SAP Ventures

Published: 2010-06-30

New funding to fuel growth for leading mobile cloud computing solution provider.

Belfast, UK – 30 June 2010 - Aepona, the software company that enables a new era of profitable collaboration between mobile operators and application providers, today announced that SAP Ventures, a division of SAP AG, has finalized a strategic investment in the company. SAP Ventures’ investment represents the completion of the $10 million funding round announced by Aepona on May 6, 2010.

Aepona’s award-winning Universal Service Platform (USP) provides application developers streamlined access to mobile network capabilities, such as voice communications, location services, messaging and billing, making it easy to enrich enterprise applications with new mobility features. This, in turn, allows businesses to implement communications-enabled business processes that increase efficiency, enhance customer service and improve competitiveness. For mobile network operators, Aepona’s USP opens up new market opportunities by providing the foundation for an end-to-end wholesale applications ecosystem and enabling new business models based on the mobile cloud computing paradigm.

The investment by SAP Ventures is in line with its strategy to help build industry-leading technology companies that complement the range of enterprise application and solutions that SAP brings to market.

“Enabling application developers to easily utilize telecommunication network assets has been an industry endeavor for many years, both for telecommunication operators as well as for application developers,” said Jörg Sievert, partner at SAP Ventures. “Aepona’s solution, which is based on a decade of technology developments, has the potential of solving a core part of this challenge to the benefit of operators and application developers alike. The main beneficiary, though, will be the customer, who eventually will have access to telco-enabled applications in an unprecedented manner. We believe that Aepona stands to be a core part of this evolving ecosystem of telecommunications companies, ISVs and customers. We look forward to working with Aepona, and to help the company deliver on this goal for the industry.”

“We are delighted to welcome SAP Ventures as an investor in Aepona,” said Al Snyder, CEO, Aepona. “Having such a prestigious brand as SAP associated with the company is a major confirmation of our strategy and market position, and we are excited about the synergies that this relationship will enable with SAP® enterprise applications. We strongly believe that mobile-enabled business services will be a key driver for value creation across the mobile ecosystem. Together with last month’s investment by BlackBerry Partners Fund, Aepona is now poised to forge a leading position in the mobile ecosystem, with strong financial backing and partnership opportunities with two of the leading players in the mobile enterprise domain.”

About Aepona:

Aepona provides products and services to Telcos globally, enabling them to adopt the emerging Network as a Service (NaaS) business model and unleash the full power of their network assets.

With NaaS, Telcos can profit from the current trend towards mobile cloud computing by publishing and monetizing their assets as Web-based APIs towards enterprises, Web-based service providers and application developers.

Aepona's products are used by operators globally to power 1.2 billion monthly transactions and deliver $1 billion annual revenues to operators, application and content providers. Aepona is also the technology provider for the GSMA's OneAPI initiative. For more information, visit www.aepona.com.

About SAP Ventures:

SAP Ventures invests in innovative and disruptive software and services companies globally. We pursue opportunities across all stages for outstanding financial return. Our goal is to bring substantial benefit to all parties by facilitating interaction between portfolio companies and SAP and its ecosystem of customers and partners. SAP Ventures has a successful track record of building industry-leading companies by partnering with outstanding entrepreneurs and top-tier venture capital firms since 1996. For more information, visit www.sapventures.com.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

For further information contact:

For Aepona:

Michael Crossey
Vice President Marketing, Aepona
E: michael.crossey@aepona.com
T: +44 7734 318210
www.aepona.com